Facebook: Easy-to-use Tips To Boost Your Marketing Efforts

With the popularity of social media, it´s really no wonder Facebook marketing has become so popular and effective. If you know how to use this method properly, you will see your business flourishing in no time. Here are some valuable tips to try out for yourself:

Before you dive into a full-blown marketing campaign on Facebook you want to make sure that´s where your potential customers are hanging out. Just like in every other area of life, people have their preferences, and knowing which social media platform your audience favors will go a long way to helping you develop an effective social marketing plan.

If you´re not sure, why not try polling your existing customers to find out where they spend their time – then that´s where you need to go as well.

If your customer base is on Facebook, then that´s a super way to keep in touch and work on developing a relationship with them. Customers that friend you on Facebook do so willingly. They want to hear from you. And that makes Facebook a great outlet for notifying them of new upcoming products, sales and discounts, or even just information concerning your business and industry without having to fear you´re being too intrusive.

Whenever you're having a sale or a special promotion, use your company Facebook page to promote it. This is a terrific way to get your sale viewed by hundreds, if not thousands, of potential customers! And don´t forget to share your post on Twitter and your blog as well – that way you´ll be able to extend your reach even further.

Using social media in this way is quick, it´s free and it´s a great way to let people know about your promotions.

Use Facebook to run a contest. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special percentage-off coupon, or a physical prize, it will get people interacting with your Facebook page. It also helps you build goodwill with your customer base.

Finding and reaching out to potential customers to build brand awareness is a worthwhile goal but using Facebook to develop relationships will serve your business best, in the long-run. If you´re only logging on to Facebook to post another ad for your business, you´re not going to be very welcome in people´s news feeds.

Instead, make a point of adding value, sharing interesting bits of information about your community, and dynamic photos. You´ll be amazed how quickly the “likes” start rolling in.

Just like the other social media platforms out there, Facebook is a great way to promote products and services, but more importantly, it´s true value lies in helping you get to know and interact with your customers – and they, with you.

There´s no better way to build a solid foundation for customer loyalty and repeat business!